The famous American cultural critic, H.L. Mencken, once said that, “For every complex problem there is an answer that is clear, simple, and wrong.” I am reminded of this bon mot every time I hear of a BDS campaign that claims to be putting forward a simple answer to the Israel-Palestine problem by proposing a boycott of Israeli goods, divesting in some company or refusing to talk with some Israeli professor. What makes Mencken’s observation apt here is that the Israel Palestinian conflict is virtually the definition of a complex problem. In fact it is a complex problem that is itself part of a very much larger complex problem, or set of problems, that have bedeviled the vast territory of the Middle East for generations if not centuries.